People don't just learn and reason in isolation: we are inherently social animals, embedded in a complex and ever-changing social and cultural system. Not only does this system – and the social assumptions we make about it – shape our cognition, but our choices and actions change that system as well. I'm interested in understanding both aspects of this process, primarily by conceptualising people as information-processing agents and studying culture as an emergent phenomenon of information transmission between people.

Current projects focus mostly on the dynamics of information transmission, the maintenance and emergence of social norms, polarisation, and misinformation propagation.

Andrew Perfors
Associate Professor

I seek to understand how people reason and think, both on their own and in groups.